F4P - Fit for Purpose

Overview

How do you know why your customers select you and your products and services? How do you know whether a change to a product or service will represent an improvement? How do you select new features, functions and classes of service? How do you manage your portfolio of products and services and the market segments you serve? How do you find, select, and grow market segments? How do you identify segments that you don’t serve well and should be switched off? This class will answer all of these questions and more… This is the 2-day class developed from the recent book, Fit For Purpose – how modern businesses find, satisfy & keep customers, by David J. Anderson & Alexei Zheglov. This class presents a significant part of the strategic planning, marketing, market research, product management and service design from the suite of classes offered in Enterprise Service Planning. This…